NielsenIQ: Maxed out Promotions Create False Sense of Security Amongst SA Shoppers
30% of FMCG product currently sold on promotion SA shoppers halve shopping trips Shoppers prioritise retailers with best overall basket offer The latest NielsenIQ State of the Retail Nation report which reflects data measured over the four weeks to the beginning of September 2022, has found that shoppers have halved the number of times they