Apr 14, 2025
GMG Partners with Frasers Group to Launch Sports Direct in MENA
GMG, a global well-being and retail conglomerate, announced a 10-year strategic retail partnership with Frasers Group, to bring leading sports retailer, Sports Direct, to the region. This partnership is a bold stride in GMG’s strategic vision to be the number one sports player across all markets it operates in, and bring inspiration and innovation through