SPAR International launches a new own brand range across European markets under the label SPAR N°1 Value. This range will provide shoppers with an even wider choice of quality, everyday essentials at great prices.
The SPAR N°1 Value range will initially be made available throughout markets in which SPAR operates across Europe, with a view to expanding internationally at a second phase. SPAR currently operates 11,890 stores in 26 European markets. The SPAR N°1 Value range is a key addition to the company’s multi-tier SPAR Own Brand strategy, enabling shoppers to access a broad range of food and non-food own brand items at exceptional value in participating SPAR stores.
Strong value offer
An ever-growing shift to value, accelerated by the impact of the Covid-19 pandemic, is one of the key trends shaping grocery retailing across Europe, with own brand providing an essential role in offering consumers a strong value option.
The SPAR N°1 Value range has been launched with 70 SKUs and is set to expand by the end of the year to over 100 items, giving shoppers an even wider range of quality, everyday essentials at great prices. All products have been selected based on strong quality assurance standards and testing, with all items in the range sourced within the European Union.
SPAR International is continuously innovating and expanding its own brand ranges. The retailer has successfully rolled out its award-winning SPAR Natural range comprised of 100% organic products since 2018 internationally.
Global distribution network
Leveraging its extensive global SPAR network of over 13,500 stores in 48 countries, SPAR International provides market access and a platform of growth for SPAR Own Brand ranges, sourced from individual SPAR country organisations. Through working together, and using its network of over 255 distribution centres worldwide, SPAR utilises the strength of its local supply chain by integrating it into an international network.
The launch of the SPAR N°1 Value range is a further example of SPAR’s international Buying Better Together strategy which harnesses the retailer’s significant economies of scale in sourcing and supply chain, to build product ranges, provide competitive prices, and continuously improve product quality.