The popularity of rewards programs among South Africans remains high, as many consumers continue to seek ways to stretch their pockets, and find ways to make the most out of their everyday purchases. As a result of this popularity, more and more South African brands are including rewards as part of their customer relations strategy.
Leaders in home improvement and DIY, Builders, have launched a brand new benefits program called Builders+, which will improve customers’ shopping experience, by keeping track of their preferred products and services, and giving them the best deals.
“We’re excited about the launch of Builders+. We wanted to provide our customers with a rewards program that fits into their daily shopping. By signing up to the plus side of life, shoppers will have access to amazing deals, personalized offers that are tailored for them, and a rewards system that doesn’t expire. Saving has never been simpler”. says Janet Booysen, Builders Marketing Executive.
In 2021, Truth & BrandMapp-South African Loyalty Whitepaper, reported an increase in South Africans using rewards programs, this up to 74%. This stemming from a pool of over 33 000 South Africans, with an income of more than R10 000 a month. The group also notes that, despite this representing a portion of the entire population, the percentage speaks to 100% of South Africa’s taxpayers.
Saving made easier with Builders+
Builders+ benefits are available immediately and joining the programme is free. Shoppers can look forward to exciting customer-service-related benefits such as; monthly competitions, the choice of a virtual or physical card (or both), automatic digital receipts; making return purchases a breeze, and early access to exciting store promotions.
Shoppers looking to fill their carts with savings-related benefits can look forward to; special Builders+ deals, personalized offers on products, and services, making sure they get discounts on items they really want, 10% birthdays discounts and 10% discounts for pensioners on Wednesdays, available both online and instore.
Join “the plus side of life”
Access to Builders+ is simple and signing up is easy, existing Builders cardholders will automatically become part of Builders+. While new shoppers can either visit the Builders website to apply, or visit any store to sign-up through a quick and seamless process.
The newly launched benefits program, positioned as “the plus side of life”, will be available for shoppers nationwide from; Tuesday, 20 September. Click here to enjoy the plus side of life and get more while you save on great deals.
