73% of Consumers in Middle East and Africa are Shopping More Online Since the Start of Pandemic, Reveals Mastercard Study
Data Top Ups (70%), clothing (63%), and groceries (52%) top the virtual shopping list in the region 66% of consumers have embraced online banking, and on average nearly half have used the downtime to upskill on online experiences such as healthcare, cooking, education and more Social media has become an integral platform for connecting consumers