Gen AI: Easing the Burden of Consumer Decision-Making – Accenture
By Junaid Kleinschmidt, digital marketing strategy and intelligence lead for Accenture, Africa The South African retail landscape is contending with a range of challenges, such as high unemployment, severe inflation, shrinkflation, and the lingering effects of Covid-19. These pressures have transformed consumer expectations and added layers of complexity to their shopping decisions. Retailers must now