Mzansi’s most preferred noodle brand, MAGGI, as recognised by the Ask Afrika Icon Awards, is set to elevate South African kitchens with its latest campaign, “Cook the Difference!” Unveiled at an exclusive media luncheon on 25 July, VIP media guests experienced the brand’s magic and versatility. MAGGI showcased its potential to be both a complete meal and a standout dish, offering convenient and flexible meal options that are superior in taste and full of flavour.

The Cook Difference campaign aims to empower food lovers across the nation. Whether you’re an experienced home cook, a beginner, a single parent juggling career and personal life, or a homemaker prioritising family and traditions favouring simple, value meals, you and MAGGI make the ultimate team.

Reflecting on the latest campaign, Nithal Soni Ramjee, Business Executive Officer: Food at Nestlé shared, “the world of food is going through exciting changes. Consumers are increasingly aware of the impact of food on their well-being. Authenticity, transparency, and creativity are values new generations actively embrace in their vision of food, making it imperative for us to lead the conversation with aligned values, using our Cook the Difference campaign as a key communication foundation.”

Mzansi’s next MAGGI Partner

MAGGI Mzansi Test Kitchen is an empowering initiative that forms part of Cook the Difference. It is designed to inspire everyday cooks to show off their creative kitchen skills for a chance to win instant prizes, become a brand partner and upskill their culinary technical knowledge with a SETA-accredited course.

Starting in July and running until October 2024, the MAGGI Mzansi Test Kitchen will travel to Gauteng, Durban, and Cape Town visiting malls in iconic neighbourhoods across South Africa. Here, consumers will have the opportunity to create and share their noodle recipes on site, exploring unique culinary traditions.