Reka Online Marketplace, Set to Revolutionise the Online Retail Experience As Africa’s First Augmented Reality Online Shopping Platform

South African e-commerce app, Reka online marketplace, is set to revolutionise the online retail experience as Africa’s first Augmented Reality (AR) online shopping platform for fashion and furniture brands. Reka aims to change consumer behavior and online buying patterns by bringing a hyper-realistic in-store buying experience for the Gen Z and millennial consumers.

“Through AR technology, customers are able to interact with merchants’ products and offerings in ways previously never seen before,” shares Nii-Odartey Mills, Reka Founder and Product Development Lead.

Through the use of avatars & AR technology, Reka online shoppers are able to ‘try on’ preferred items and outfits from their favourite brands and stores. Similarly, furniture customers are able to seamlessly place desired furniture items in their existing unique spaces without ever having to leave their home.

“For the first time, shoppers can share their looks via the avatar they create to all social media platforms and WhatsApp, allowing for real-time feedback and approval from friends and family on the items they want to purchase,” reveals Vickus Nel, Reka Founder and Design Lead.

Officially set to launch in September 2021 on all major app stores on IOS and Andriod, Reka is the brainchild of two friends who met at Pretoria Boy’s High School. The duo are now shining the spotlight on South Africa through their innovation.

“We’re extremely excited to launch Reka and show the country what we’ve been working on over the past year and move the South African e-commerce industry forward in a manner that the youth can buy into,” express the pioneering Reka founders, Nii-Odartey Mills and Vickus Nel.

Reka are calling all brands that are passionate about technology, want to be part of a fashion/furniture ecosystem, and are looking for an interactive way to engage with their online shoppers, to join as merchants today by contacting

To the public, make sure to connect with Reka online and join their countdown to launch date and be the first to try their AR shopping experience.

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