Clicks is pioneering a new approach to loyalty in South Africa, expanding its iconic ClubCard loyalty programme to bring together three leading banking rewards programmes, retail cashback and gamified engagement into a single customer value platform.

Building on its longstanding partnership with FNB eBucks, Clicks has welcomed Absa Rewards and Standard Bank UCount Rewards into its loyalty ecosystem, creating one of South Africa’s most extensive loyalty networks.

As Clicks’ primary banking rewards partner, FNB eBucks continues to offer customers established earning opportunities, now enhanced by a new benefit of up to 50% back in eBucks on selected products. Eligible Absa Rewards and Standard Bank UCount Rewards members can earn up to 30% back on their full basket when shopping at Clicks.

Clicks has also introduced a new gamified ClubCard engagement platform. Members can earn coins by participating in various activities and use them to access partner rewards, with more than R10 million in lifestyle vouchers available.

This expansion forms part of a first-of-its-kind model that enables eligible customers to access banking rewards while continuing to benefit from ClubCard savings and cashback, creating more ways to earn, save and be rewarded. In doing so, Clicks is establishing a new benchmark for how retailers, banks and customers can share value through connected loyalty experiences.

Bongiwe Ntuli, Clicks Group Executive: Retail, said the expansion responds to changing customer expectations of loyalty programmes and how they deliver value. “As consumers increasingly seek smarter ways to stretch their budgets, we are redefining how loyalty works by connecting value across everyday shopping, banking and lifestyle experiences.

“By combining banking rewards, ClubCard benefits and new gamified experiences within a single retail ecosystem, we are giving members more choice and simple, meaningful ways to get greater value.”

The expanded offering builds on the existing value ClubCard members already receive. ClubCard members receive an immediate 10% saving on more than 2,500 selected products in Clicks stores and online. Members also continue to earn 2% ClubCard cashback on qualifying purchases, 4% cashback on selected Baby Club products and 4% cashback for Seniors Club members every Wednesday.

ClubCard’s wider network provides health, beauty and lifestyle benefits through partners including Discovery Vitality HealthyCare, Momentum Multiply, Spec-Savers, Flexicare, ARC, Sorbet and The Body Shop.

Over the past three decades, ClubCard has paid R7.5 billion to customers in rewards, including R855 million in cashback in 2025, with Clicks continuing to expand the programme to deliver greater value to members.