Vivo Energy Maroc, the company responsible for the distribution and marketing of Shell-branded fuels and lubricants in Morocco, and Butagaz-branded Liquefied Petroleum Gas, is taking a new step in improving the customer experience with the launch of “La Pause,” a catering concept integrated into its service stations. This initiative offers a contemporary offering, inspired by Moroccan cuisine and designed to meet the expectations of a diverse clientele. 

“With  La Pause , we are reaffirming our commitment to making our offering more attractive. This concept is part of our diversification strategy and supports national ambitions in terms of mobility and tourism,” said Matthias de Larminat, Managing Director of Vivo Energy Maroc.

“La Pause” offers a 24/7 service designed for travelers on the go. This “on the go” concept combines speed, quality, and convenience, with an evolving offering that follows the seasons, trends, and the expectations of a demanding clientele, while affirming its Moroccan roots.

”  La Pause reflects our desire to offer travelers a convenient, comfortable, and high-quality stopover, where innovative catering combines with Moroccan authenticity and freshness. Through this concept, Vivo Energy Maroc confirms its commitment to offering a delicious, refined experience that meets the expectations of our customers,”  explains Reda Badawi, Network Director at Vivo Energy Maroc.

Developed in partnership with chef Meryem Tahiri, a leading figure in contemporary Moroccan cuisine, “La Pause” caters to all travelers, whether solo or with family, with an original and varied menu inspired by revisited Moroccan cuisine. Vivo Energy Maroc’s ambition is to develop a completely redesigned menu that combines creativity and tradition. 

“With  La Pause , I wanted to offer authentic and generous cuisine, which revisits our classics to adapt them to the rhythm of the journey, while remaining fresh, tasty and prepared with care. It’s my way of making the road more welcoming and gourmet,” emphasizes Meryem Tahiri, Moroccan Chef .

Beyond the culinary offerings, “La Pause” offers a warm and friendly environment, designed as a true escape for travelers. The concept adheres to the strictest standards of quality and food safety, thanks to a rigorous selection of suppliers, regular audits, and products prepared fresh daily.

This new offering is driven by the company’s vision of transforming its sites into living spaces and multifunctional mobility hubs, combining conviviality, comfort, and a variety of practical services to meet the expectations of more demanding customers. The concept is being launched in a network of strategically located motorway service stations, with the ambition of gradually expanding nationwide in the coming years. Through “La Pause”, Vivo Energy Maroc is strengthening its drive for innovation in the service of its customers by integrating a new, distinctive culinary dimension into the Shell service station experience.