Krispy Kreme Partners with Freshstop to Expand SA Footprint

Krispy Kreme doughnuts are now available at even more convenient store locations nationwide thanks to a partnership with FreshStop, SA’s largest and fastest-growing convenience store retail brand. The agreement sees the prominent doughnut brand expanding its national footprint and further growing its South African customer base. The brand’s ethos of ‘hand-crafted doughnuts, delivered fresh daily’ complements FreshStop’s ‘Best in Fresh’ philosophy, across all product categories.

Nick Eleftheriadis, Executive Director for Off-Premise Business at Krispy Kreme Doughnuts South Africa, said that the two brands complement each other well and that their partnership with FreshStop will expand the brand’s accessibility and national footprint, which aligns with the overall Off-Premise growth strategy for the convenience category.

Since Monday, 4 April, shoppers have been experiencing the joy of deliciously fresh, hand-crafted doughnuts in a variety of delectable flavours at select FreshStop stores. “We are extremely excited to offer our customers the biggest and best-known doughnut brand in the world. With the doughnut category experiencing significant growth over the past few years, we felt that Krispy Kreme’s industry expertise and innovation fit well with our own brand values,” says Joe Boyle, Managing Director of FreshStop.

“Being a convenience shopping destination, we are confident that Krispy Kreme doughnuts and their special occasion product innovations will give our customers yet another reason to pop in to their local FreshStop to fuel up and fresh up,” adds Boyle.

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