Jumia, Africa’s leading e-commerce platform, has teamed up with Algerian finance provider Diar Dzair to roll out Buy Now, Pay Later (BNPL) services for customers across Algeria. This strategic collaboration is designed to make online shopping even more accessible, offering shoppers the flexibility to split their payments while encouraging greater use of digital financial services.
By integrating BNPL capabilities into the Jumia shopping experience, Algerian consumers will now have the freedom to shop for what they need, when they need it, without the immediate financial burden of full upfront payments.
Liès-Paul Mollard, CEO of Jumia Algeria said, “This partnership with Diar Dzair marks a significant step forward in our ongoing efforts to create a more inclusive e-commerce environment. By offering installment-based payment options, we are empowering our customers to shop smarter and more flexibly. It’s also a step toward fostering a more digital and financially inclusive economy in Algeria.”
This move is expected to fuel continued growth for Jumia in the region, unlocking new opportunities to meet the evolving needs of consumers while reinforcing the platform’s commitment to innovation, affordability, and convenience.
With BNPL emerging as a key trend across global e-commerce markets, Jumia’s latest rollout in Algeria is part of a broader push to reshape how Africans shop online, offering more control, trust, and purchasing freedom in the digital age.
