Brands will be the real winners in Botswana Premier League’s decision to sub-contract the management of its stadium advertising to Hello Adsales Botswana (PTY) LTD from January 2021.
Talking about the 12-month renewable contract, Solomon Ramochotlhwane, sporting head at Botswana Football League, said: “The Botswana Premier League is looking forward to this stadium advertising project alongside Hello Adsales Botswana. We have wonderful sporting facilities, which brands could benefit from.”
The decision to choose Hello Adsales Botswana was made after careful consideration that proved the company was well suited to executing the League’s mandate as well as being able to attract brands and other stakeholders to the League’s sporting facilities.
Gerald Mzwinila, the MD Hello Adsales Botswana, said: “As an advertising organisation, we live for moments like these, creating value-driven synergies and partnerships with reputable entities like the Botswana Premier League. We aim to provide the Botswana and international market with brand exposure and unique positioning.”
Hello Adsales has its head office in Johannesburg, from which group managing director Antonio Diogo runs the business. The media professional, who has more than 20 years’ experience in TV, print, digital and outdoor platforms, believes advertising in the League’s stadiums offers companies a powerful way to build their brands.