Engen’s Footprint Flourishing as Company Targets Ambitious Growth in Botswana

Engen continues to expand in Botswana and so spread its unique retail fuel and convenience customer experience across the country, with five new Engen Service Stations opening in the first half of 2021 and a further five in the pipeline.

“As always, convenience and customer service are key determinants of our success and we are excited to bring these new sites to market and also announce additional expansion plans,” says Chimweta Monga, Managing Director of Engen in Botswana.

“Engen has a growing footprint and the brand is well known amongst our customers who have come to associate themselves with Engen’s brand promise of With us you are Number One.”

As a leading marketer of fuels and lubricants, Engen currently operates 64 service stations and 43 Quickshop convenience stores across Botswana, and pumped 202 million litres of fuel from its retail forecourts in 2020, in addition to 97 million litres to commercial customers and 2.2 million litres of lubricants.

With five new sites opened in the past seven months, and more to come, Monga is bullish about Engen’s growth plans.

“We also have five sites currently under construction which makes us the only fuel company in the country undertaking such an aggressive retail expansion amidst a global pandemic. Our ambitious retail growth plan is a further indicator of our commitment to sustainable growth in the country.”

All five newly streamed sites offer Engen Primax Unleaded 93/95, Engen Dynamic Diesel 50ppm and various quality PETRONAS and Engen lubricants.

Says Monga: “Our superior quality fuels and lubricants leverage the research and advanced technology offered by our parent company PETRONAS, who provide Engen with the technical expertise responsible for designing, developing and delivering the fuel, fluid and lubricant technology solutions that powered the Mercedes-AMG PETRONAS Formula One™  team to 7 consecutive FIA Formula One™ World Constructors’ and World Drivers’ Championships.

“This technical partnership ensures that the all the fuel and lubricant products we as Engen offer our customers, have withstood the ultimate Formula One™ testing ground.”

In line with Botswana government regulations, Engen prioritises hygiene measures at all 64 of its forecourts and 43 Quickshops, with sanitizers at shop entrances, cash points and every island.

“This includes temperature checks of all customers and assistance from an onsite Covid-19 champion where required. No customers are allowed onsite without wearing a mask,” assures Monga.

The five new Engen service stations in Botswana are:

  1. Engen West Molepolole 2 has an Engen Quickshop and is the only site in the area offering a well-lit forecourt for added safety, and convenience services. It also operates a high-speed diesel island for bulk diesel customers.
  2. Engen Molapo, Tati River South is situated in a residential area with access to a new mall that is currently under construction and is an added attraction for customers. It boasts an Engen Quickshop which operates 24/7.
  3. Engen Metsimotlhabe is located along the A12 road and is easily accessible to transient customers and offers a secure supply of fuel. Local residents can look forward to added convenience with an Engen Quickshop and Corner Bakery set to start operating later this year. It also operates a high-speed diesel island for bulk diesel customers.
  4. Engen Tsholofelo in Gaborone is the first petrol station in the fast-growing residential area of Tsholofelo. The site is situated at Sarona City, a modern complex with a mall, upmarket apartments and residential plots. Residents of the greater Tsholofelo area, Phakalane and Broadhurst also have easy access to the site thanks to recent road upgrades. Plans are afoot to open an Engen Quickshop and Corner Bakery later this year.
  5. Engen Tulsa in Mogoditshane is situated on a large plot opposite the Botswana Defence Force barracks. With its picturesque palm trees, the site has become the go to place to fuel up and grab something to eat. It boasts a fast-food KFC outlet as well as a convenience store and operates a high-speed diesel island for bulk diesel customers.

Drikus Kotze, General Manager of Engen’s Commercial and International Business Division says Botswana is an integral part of Engen’s growth ambitions in Southern Africa.

“It’s about never standing still, and continually seeking relevant and innovative ways to meaningfully impact our customers lives by offering quality petroleum products and exciting convenience services, which is why we are excited to aggressively and sustainably grow the Engen footprint in the region.”

Engen operates a retail network of 230+ service stations in six countries, namely: Botswana, DRC, eSwatini, Lesotho, Mauritius and Namibia, as well as a further 1 000+ sites in South Africa.

The company also focuses on the commercial fuels and lubricants sectors in these countries, as well as having reseller agreements for lubricants in several other sub-Saharan African countries.

As a proud partner of international oil giant PETRONAS, Engen markets state-of-the-art customer solutions and technologically advanced lubricants, says Kotze.

“Offering our customers reliable, high-performing lubricants, coupled with our efficient tailored innovation solutions and value enhancing technical services, Engen and PETRONAS lubricant products are specially developed to withstand the region’s harsh conditions and ensure that equipment runs smoother for longer.

“With more than a century of experience lubricating and protecting equipment across industries, our hard-working products have been developed to provide the best protection for equipment in order to increase productivity, reliability and ultimately reduce costs.”

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