ZURU, the world’s fastest growing toy manufacturer, globally recognized for its ground-breaking designs, is ready to heat up the summer season with its exciting range of outdoor toys.
Retailers are urged to prepare for high consumer demand, especially in the lead-up to the festive season, as ZURU’s latest innovations offer fresh and exciting ways for children to enjoy active play.
These toys include the game-changing XSHOT Electric Water Blaster, the eco-friendly Bunch O Balloons, including reusable balloons, and the interactive Robo Alive series, all designed to capture the imaginations of children and boost store sales.
Revolutionizing Summer Fun: XSHOT Electric Water Blaster
The XSHOT Electric Water Blaster is redefining outdoor water play. As the first electric-powered water blaster in the ZURU line-up, it eliminates the need for manual pumping, allowing continuous, powerful water blasts at the push of a button. This advanced feature makes it easy for children to engage in longer, more dynamic water battles.
“The XSHOT Electric Water Blaster is designed to enhance the outdoor play experience, offering unprecedented power and ease of use. It’s truly in a league of its own, and we’re confident it will be one of the most sought-after toys this season,” says Glenn Ambrose, ZURU’s Country Manager.
With over 20 million XSHOT blasters sold globally, the XSHOT series continues to grow in popularity, offering retailers a proven product range with a strong market appeal.
Bunch O Balloons: Leading the Way in Eco-Friendly Water Fun
ZURU’s Bunch O Balloons is not only a global best-seller but also an industry leader in water balloon innovation. This year, the line includes reusable water balloons, providing a sustainable option for endless water fights. As environmental awareness grows, parents are increasingly seeking eco-friendly toys, and the Bunch O Balloons reusable range meets this demand without compromising fun.
“With Bunch O Balloons, we’ve addressed a key market need—sustainability. The reusable balloons offer a new dimension to water play while reducing plastic waste, making them a must-have for eco-conscious consumers,” adds Ambrose.
According to market data, the Bunch O Balloons range has seen a 30% year-on-year sales increase worldwide, reinforcing its position as a consumer favorite and a top seller in the outdoor toy category.
Robo Alive: Unleashing the Fun of Robotics Outdoors
ZURU’s Robo Alive range brings interactive play to outdoor spaces, combining fun and robotics with lifelike animal movements. The series includes water activated realistic robotic creatures and a boat, such as a great white shark, turtle and fish, which are sure to captivate children’s imaginations. As the demand for STEM-related toys continues to rise, Robo Alive offers a perfect blend of education and entertainment.
“Robo Alive taps into the growing trend of interactive and educational toys. With realistic movements and durable designs, it’s a product that both parents and kids can appreciate,” Ambrose says.
Robo Alive has gained traction among retailers globally, with an increasing presence in major markets, as ZURU continues to innovate within the robotics toy space.
“ZURU’s outdoor toy line-up represents a strategic investment opportunity for retailers looking to maximize the 2024 festive season rush,” he adds. “The XSHOT, Bunch O Balloons, and Robo Alive ranges not only offer cutting-edge innovation but also tap into key trends driving the toy market today: sustainability, technology, and outdoor play.”
In 2023, the global toy market grew by 5.7%, with outdoor and sports toys representing a significant portion of that growth. Retailers can expect a similar trend in 2024, driven by consumer demand for products that encourage active play and offer unique experiences.
“These toys are more than just fun—they represent the future of outdoor play. Retailers who stock our products will be positioning themselves at the forefront of the toy market, offering customers something new, innovative, and exciting,” concludes Ambrose.
