Woolworths maintains its position as leaders in quality, newness & innovation by taking home awards for eight of their food products. With Woolworths regularly launching new and exciting items to an already impressive food offering, it’s no wonder they’ve stolen the show at the 2021 Food Review Symrise New Product Competition Awards.
Hosted earlier this week, the competition’s goal is to provide local and international brands, featured on South African shelves, the opportunity to showcase innovative new products. Making innovation the real focus and main criteria for this competition.
Woolworths not only walked away with eight new awards but most excitingly, the overall winner was the Woolworths Panko Crumbed Hake Portions
Woolworths’ Results:
Category: Marketing
Product Winner: Woolworths Panko Crumbed Hake Portions
Category: Packaging
Product Winner: Woolworths Albacore Tuna
Category: Dairy & Dairy Alternatives
Product Winner: Woolworths Goat’s Milk Yoghurt
Category: Alcoholic Beverages
Product Winner: Woolworths Premium Branded 2l Boxed Wine
Category: Prepared Food
Product Winner: Woolworths Panko Crumbed Hake Portions
Category: Dessert/Baked Food
Product Winner: Woolworths Patisserie Range
Category: Breakfast Food
Product Winner: Woolworths Trout Rashers