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Spur Gives the Springboks a New Taste for Life

Spur Steak Ranches, South Africa’s favourite restaurant, has joined forces with SA Rugby to become the Official Restaurant of the Springboks.

The iconic brand resumes its partnership, having agreed to a deal that will see the well-known restaurant chain partner with SA Rugby until the end of 2024.

Spur’s links with the Springboks stretch back to the 1990s and the brand has become synonymous with the famous green and gold, which is the pride of the nation.

From its humble beginnings 55 years ago, the Spur Corporation is now the proud home of several world-class restaurant brands and remains a cherished South African business that now has a footprint in international markets.

The new partnership was welcomed by Jurie Roux, CEO of SA Rugby: “If there was ever an iconic South African brand well-suited to the Springboks, it would most definitely be Spur.

“We are delighted to welcome back an old friend to the Springbok family – with the emphasis on families, which Spur plays an integral part in bringing together.”

“We look forward to sharing the incredible journey the Springboks are on over the coming years and look forward to the great synergy between these two South African giants. The youth are important to the Springboks, and we have no doubt this partnership and brand association will win over the hearts and minds of the next generation, who love going to the Spur,” added Roux.

As a result of the partnership, Spur will enjoy exclusive rights to provide Spur-branded kit to all ball-retrievers at domestic Test matches only, which will include the Castle Lager Incoming Series and the local Tests of the Castle Lager Rugby Championship, there will be additional player appearance privileges and exclusive rights to use intellectual property around the Springbok brand.

Vuyo Henda, Spur Corporation’s Chief Marketing Officer, said: “As a proudly South African brand, we are excited to partner with a world champion team. We recognise the power of sport in nation-building.

For us, the Springboks are more than a rugby team, they are an inspiration and an emblem of national pride.”

“Hence, we are thrilled to build on our relationship with SA Rugby and to leverage what Spur brings to the table as a home away from home for families. Children love coming to our restaurants to enjoy the fun-filled activities we offer, while their parents can enjoy watching the Springboks and share in the joy with their fellow South Africans.”

The Spur Group has a portfolio of brands with franchisees trading in over 600 outlets across South Africa, the rest of Africa, Mauritius, and the Middle East.

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