Spur Corporation just launched its first RocoMamas Drive Thru in Little Falls, Johannesburg. This follows the successful launch of its first Spur Drive Thru in 2021.
This is another step in the group’s strategy of expanding convenient and lucrative channels to meet customer requirements for their favourite meals through easy accessibility.
Venturing into the Drive Thru space is a perfect extension for the unconventional RocoMamas brand that brought the unique Smashburger to South Africa. The second RocoMamas Drive Thru is planned in Queenswood in Pretoria later this year.
The new space creates a vibrant atmosphere for both customers who drive through or choose to sit down. Graffiti and custom-made visuals by local artists create a distinctive experience, while staying true to the bold design ethos of the brand.
Spur Corporation CEO, Val Nichas, commented:
“There are widespread changes in the trading environment, as well as shifting consumer trends. These create opportunities for innovation, which include providing alternative trading channels, such as drive through offerings, new meal solutions and expansion of restaurant formats. As the largest contributor to takeaways in the group and an innovative brand, RocoMamas was the perfect choice for our second drive thru offering.
Nkululeko Zulu, COO of RocoMamas, commented:
“This is a key milestone in RocoMamas’ development on the eve of our tenth anniversary next year. The brand prides itself on offering customers an exclusive experience by providing interactivity through the iconic ‘Make Your Own burger’ where anyone can create their ultimate burger. We believe the ‘rockstar’ experience of our brand and the different and fresh flavours of our food and ingredients will set us apart from most traditional drive thru restaurants. We will also provide value for money offers and a redesigned menu to further expand on our successful product range.”