SPAR Zimbabwe Invests in Retail Experience Transformation

In an ongoing programme of retail experience transformation, SPAR Zimbabwe invested in another of their core stores. The renovation was completed in just four weeks and has increased the area dedicated to fresh and frozen foods as well as the food service offer. The SPAR Supermarket which reopened on 22 February is located in the shopping centre of Groombridge, a suburb of the capital city Harare.

Fresh is Best

Almost 500min the refurbished SPAR Supermarket now highlight SPAR’s ‘fresh is best’ policy. State-of-the-art fixtures and fittings reflect future supermarket trends, complemented by improved shelving, innovative point-of-sale technology, focus lighting and linear LED lighting. The renovation targeted not only the fittings, it also included the store’s layout, an improved product offer and the implementation of an extensive gifting and home décor section.

“We are delighted to announce the re-opening of SPAR Bridge. Our renovations were completed in a record time and we are very excited with the result – it’s a massive step forward for retail excellence in Zimbabwe,” said Cypren Borerwe, General Manager of SPAR Zimbabwe.

SPAR Bridge offers top-quality service departments, including high-quality baked goods and confectionery, a wide selection of meals-to-go, an extensive delicatessen, and a specialised butchery department, offering meat cut to order as well as traditional pre-packaged cuts.  Seafood displayed on ice, Sushi freshly prepared by an expert sushi chef, and a state-of-the-art Biltong Bar are also new additions. The liquor division, Tops at SPAR, offers a wide range of wines, spirits, beers and ciders, both local and imported to complete the shopping experience.

Instore Dining

Shoppers can select from the extensive menu at Bean Tree, a fully licensed restaurant, which serves speciality coffees, breakfasts, lunches and teatime treats.  Alternatively, customers can choose from a wide range of freshly prepared meals to go from the state-of-the-art delicatessen or delicious takeaways from the specialised pizza and chicken departments.

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