Home / Africa / SPAR South Africa Regional Community Campaign Targets Inclusivity

SPAR South Africa Regional Community Campaign Targets Inclusivity

To ensure all customers enjoy the same quality instore experience, SPAR South Africa’s Eastern Cape retailers each year raise funds to donate wheelchairs to residents in need. As part of these efforts, the retailers run the ‘Wheelchair Wednesday’ community campaign, now in its tenth year. The campaign is traditionally held over four Wednesdays in October and invites abled volunteers to shop in a SPAR Supermarket for their groceries in wheelchairs to understand the challenges people using wheelchairs face.

The SPAR Wheelchair Wednesday campaign is celebrating its 10th anniversary by broadening the scope of its market to include the visually impaired sector of society this year.

Expanding the scope

This year, the Association for Persons with Physical Disabilities Nelson Mandela Bay (APD) collaborated with the Nkosinathi Foundation for the visually impaired. As part of this collaboration, the wheelchair assistants accompanying the volunteers in wheelchairs are being given simulation spectacles to experience first-hand the difficulties of customers with failing sight.

Last year, the Amputee Support Group (ASG) joined the project, which led to the distribution of crutches and walking aids to local community residents in need. Shoppers can donate walking aids for this worthy cause at participating SPAR stores all year round. ASG continues its involvement this year. Group representatives were also present at the launch at SUPERSPAR Hunters in Gqebhera on 6 October 2021.

Making a difference

SPAR Eastern Cape’s sponsorship of Wheelchair Wednesday has changed the lives of many people. Since the first campaign launch ten years ago, a total of 1,400 wheelchairs have been donated. This support ensures recipients gain more freedom through mobility, the objective of the campaign.

This year, a poignant moment was when five disabled people received their wheelchairs on the campaign launch day of 6 October. Usually, the handover of wheelchairs occurs when the campaign is completed at the end of October.

Check Also

Clickatell Research Finds Opportunity for Retailers to Drive Commerce Experience via Mobile Messaging

Clickatell’s latest Chat Commerce Trends Report found 86% of shoppers are interested in a personalized …