A report commissioned by the Shoprite Group reveals the critical need for targeted support for female entrepreneurs and improved access to markets and resources in underrepresented regions of South Africa’s Small, Medium, and Micro Enterprise (SMME) sector.
World Wide Worx conducted the research via a survey, which gathered insights from 800 SMME owners nationwide. It highlights the diversity within South Africa’s small business sector, but also found significant systemic challenges related to gender, age, geography, and education.
