Nestlé in the East and Southern Africa Region (ESAR) is proud to announce that KitKat has been recognised in the 2025 Loeries Official Rankings, reaffirming the brand’s growing creative influence and cultural relevance across Africa and the Middle East.
In the latest rankings, KitKat secured the #8 position among the Top 10 Brands in Africa & the Middle East, reflecting the strength of its creative communications and consistent delivery of impactful brand storytelling within the region. Additionally, KitKat ranked #2 among MENA brands, demonstrating the brand’s strong resonance and creative performance within key growth markets.
The Loeries Official Rankings are regarded as one of the most credible benchmarks of creative excellence across Africa and the Middle East, measuring sustained performance across campaigns and recognising brands that consistently deliver innovative, effective communication.
Kina Kimberly Mkize, Senior Brand Manager for KitKat at Nestlé ESAR, “This recognition reflects the collective efforts of Nestlé teams, agency partners, and collaborators who continue to evolve the KitKat brand through bold thinking, cultural insight, and meaningful consumer engagement.”
In ESAR, KitKat has strengthened its positioning through innovative campaigns that connect with audiences in relevant, memorable ways that reinforce the brand’s global promise while remaining locally resonant.
The ranking underscores the continued importance of creativity as a driver of brand growth, differentiation, and consumer connection. It also highlights the impact of strong partnerships and a shared commitment to delivering work that pushes creative boundaries while supporting business objectives.
As we look ahead, this milestone serves as both a celebration and a motivation to continue raising the bar for creative excellence across our portfolio.
