The Mozambik Group today launches its “Holidays by Mozambik” travel brand in South Africa and Zimbabwe. The restaurant group, which has seen growth circa 29% over the past 18 months, has embarked on a significant brand expansion charge in a strategic move toward customer lifestyle-centric value. Initially the brand will focus on value-driven escapes to Zanzibar, Mauritius, Mozambique, South Africa, Zimbabwe and select Asian destinations such as Thailand available initially to consumers in South Africa with reach expanding to Zambia, Namibia and other markets by mid-year.

“Holidays are a natural brand extension for us,” says Group Chief Executive Manny Nichas. “The Mozambik dining experience, the taste of escape, construct is around leaving the rat race behind, albeit for a few hours, and taking a break with us. We have now taken this further to offer great value-driven holidays to customers with carefully selected destinations and resorts that make for a great couple or family escape.” Nichas adds that early research has indicated substantial interest from Mozambik customers in this lateral move to add to the Group’s lifestyle basket.

“Mozambik is more than a restaurant with great food. Mozambik is a state of being that propagates the notion of taking time-out,” adds Nichas. To that end he adds that further complementary products are in development to further extend the brand and add value to its existing and new customers. “Mozambik has never been a rubber stamp, stock standard dining brand. We think differently and do differently; and that is manifest in what we do.”

Holidays by Mozambik launches with a host of special offers available on its site, accessible through www.mozambik.co.za or www.mozambikholidays.co.za.