Football legend Benni McCarthy has delighted fans across social media with his singing and dancing in Shoprite’s new Low-Duuuma Millions campaign advert, racking up more than 20 million views in 24 hours.
McCarthy’s playful performance as he jives through Shoprite store aisles to an instrumental version of TKZee’s iconic hit Fiasco, has delivered a distinct combination of football nostalgia, local music culture and high-energy celebration that appears to have struck a rare chord with South African audiences.
At a time when many consumers are under increasing financial pressure, Shoprite aims to bring moments of excitement, surprise and possibility to everyday grocery shopping.
Low-Duuuma Millions gives shoppers the chance to win their share of R30 million in cash and prizes, and also reflects Shoprite’s continued focus on delivering value to customers: from its commitment to everyday low prices and subsidised staples such as R5 bread, to large-scale promotional campaigns designed to reward shoppers in meaningful and engaging ways.
Running until 5 July 2026, customers who swipe their Xtra Savings card, spend R200 or more in-store or on Shoprite Sixty60 will receive a scratch card offering instant rewards and entry into weekly cash prize draws, including a R100 000 weekly jackpot. Customers can also get bonus scratch cards by purchasing any of the participating products.
