KITEA Acquires the Leader in Furniture Distribution in Kenya

The KITEA Group, leader in the distribution of furniture in Morocco, has just announced the acquisition of a majority stake in Furniture Palace Limited, leader in the distribution of home furniture, office furniture and house in Kenya. This transaction in East Africa is KITEA’s first acquisition outside the borders of Morocco and is in line with its pan-African expansion strategy.

Commenting on this transaction, Amine Benkirane, Founder and CEO of KITEA, said “KITEA’s investment in Furniture Palace is in line with our vision to build the best diversified furniture distribution group across Africa. Our mission in Morocco has always been to democratize furniture while providing the best offer and customer experience to Moroccan consumers and we look forward to extending this vision beyond Morocco’s borders. We aspire to build on the strong foundations of organization and brand quality, which have been built by the founding shareholders and management team of Furniture Palace over the past two decades.

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