Diebold Nixdorf (NYSE: DBD) announced Vynamic^TM FCx, a dynamic, cloud-based platform developed to empower fuel and convenience retailers to build incremental sales beyond traditional transactions at the pump, increase brand loyalty and offer greater personalization to consumers.

Vynamic FCx is a cloud-native solution based on Microsoft Azure cloud technology. It’s an easy-to-use, centrally deployable system that can work online in high-availability areas and offline, extending the cloud into the stores. Additional services are readily available to broaden retailers’ platform capabilities to support online-to-offline baskets, payment gateways, loyalty program integration, multi-country extension packages and more.

Using standardized, open APIs, Vynamic FCx platform lets fuel and convenience retailers easily integrate with the software and hardware technologies they already have in use and customize the solution to meet consumer needs, without having to make changes to the standardized core of the product. The platform is designed to avoid technology lock-in and reduces time-to-market for new store innovations since it is hardware- and operating system-agnostic.

Michael Schulte, vice president Product Management, Retail Software at Diebold Nixdorf, said: “To develop Vynamic FCx, we leveraged our deep experience serving seven of the leading fuel and convenience retailers globally. In today’s environment, it’s critical that fuel retailers move beyond traditional fuel transactions and enhance consumer engagement inside and beyond the store. Our cloud-based platform enables retailers to run and maintain their forecourt operations, convenience store processes and food-to-go operations effectively and efficiently, while reducing total cost of ownership.”