Trendy Italian underwear, clothing and swimwear brand, Yamamay, has launched its first South African flagship store at Menlyn Park Shopping Centre in Pretoria, finally bringing its exclusive international fashion ranges to local shores.

Yamamay officially opened its doors to the South African public on Wednesday, 24 July 2019, with Stefano Ligrone, the First Secretary in the office of the Ambassador of Italy and Executives from the Pareto Group, as well as media and celebrity personalities in attendance.

The store launched with the latest lingerie and sleepwear from its exquisite Spring/Summer 2019 collection, as well as the coveted CR7 Underwear Collection by Cristiano Ronaldo.

“We are thrilled to introduce Yamamay’s latest underwear and sleepwear collections to South African men and women, just in time for spring,” says John Kainga at Yamamay South Africa. “The arrival of Yamamay in SA brings local consumers closer to the global fashion scene, introducing a brand that is the perfect fit for South Africa’s most discerning shoppers who enjoy treating themselves to quality fashion from around the world.”

Yamamay is an Italian brand famous for its racy yet sophisticated fashion, which includes underwear, corsetry, swimwear, nightwear, clothing, and accessories. Established in 2001, the brand boasts a network of over 700 stores worldwide, having also recently signed on Spanish supermodel, Georgina Rodriguez, as its ambassador.

The brand-new chic and colourful store is situated at number G124 in Menlyn Park Shopping Centre, which places it close to many of Menlyn’s most iconic fashion brand stores and outlets. Olive Ndebele, general manager at Menlyn Park Shopping Centre, says that Yamamay is a welcome addition to the many unique shopping experiences that Menlyn currently offers.

“Menlyn Park Shopping Centre is a world-class shopping destination in South Africa, and home to some of the world’s biggest and most desirable brands. We are delighted to welcome Yamamay to the Menlyn family, and proud to be chosen as the site of the first flagship store in the country,” she says.

Gianluigi Cimmino, CEO Pianoforte Holding (which owns the Yamamay brand), added: “I’m very proud of this new opening in Pretoria. South Africa has long been a key destination for the world’s most sought-after fashion brands, and we believe that Yamamay’s introduction to the South African market is not only a significant step for the brand’s international footprint, but also brings South African consumers the calibre of international fashion they deserve.”

In addition to the Menlyn Mall store, Yamamay plans to open its second flagship store at Cresta Shopping Centre in November this year, as well as another two stores at Sandton City in Johannesburg and the Pavilion in Durban respectively that are expected to open before the end of 2020.

For more information, visit the Yamamay website and connect with the brand on Facebook, Twitter and Instagram for the latest updates on Yamamay.