Moving Tactics, South Africa’s leading digital signage solutions company, recently worked with Adidas to install two video walls at their new flagship store in Sandton City Shopping Centre in South Africa. They collaborated on the retail design solution so as to create a unique and eye-catching focal point to engage with and attract customers into their store. Video walls are being used more often as an integrated part of retail storefront window displays to draw in customers and actively show the product in motion.
“As a brand leader in athletic footwear and clothing, Adidas wanted to make a big impression on shoppers and draw them into their new flagship store in Sandton. To achieve their vision, Moving Tactics installed two video walls in the storefront window display, one on each side of the store entrance. Both video walls consist of 9 x 48-inch commercial grade screens, in 3 x 3 formats and are powered by custom-built media players to display high-quality content imagery of their new products and sportswear launches in full-HD format. A video wall is a great way for retailers to capture shoppers’ attention and give them a feel for the brand before they even enter the store,” says Chris Day, Managing Director at Moving Tactics. The video wall content is managed and updated remotely from Moving Tactics’ offices in Cape Town, where updates or changes can be done in an instant.
Digital video walls work well as a marketing tool in the retail and QSR spheres as campaigns can be regionalised, content can be day-parted, unique content can be aired in preferred outlets, and digital content can be easily updated and changed without the costs and hassle of printing and delivery. Another benefit at store level is that no human interaction is required.
According to Lauren Haakman, Communications and PR Manager at Adidas, “We wanted to enhance the consumer experience in a key retail space such as our Sandton store and the video wall gave us the perfect way to achieve this. In a world where digital leads, the video walls have given us the opportunity to be more creative with our storytelling and connect in a more authentic and relevant way with our consumers.”