African Retail Insight into the African Retail Industry
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Builders has developed a new store prototype which debuts at Builders Warehouse Boksburg, Gauteng tomorrow. Dubbed The Store of The Future, this new 15 170m2 store features a technologically advanced design and a bouquet of services that simplify customer’s lives.
Builders has digitised its in-store retail experience by offering free WIFI and installing 44 high definition screens throughout the new Boksburg store. These digital and physical displays give customers the ability to order in store, order within specific departments, shop the extended range of products as well as view promotions and search for product information or inspirational DIY content. They also allow customers to watch ‘how to videos’.
As an early implementer of an effective digital strategy in its sector, Builders continues to capitalise on the demands of customers who want a seamless, slick integrated shopping experience. As such Builders is one of the first African retailers to introduce a 3D printing service making this fairly new technology accessible to the public. The Boksburg store offers an extended range of 3D printing services that open a world of possibilities for individuals and businesses. Prototyping, domestic replacement parts and modelling requirements are just some of the examples of what is now within reach for Builders customers.
To further assist customers with home improvement projects, Builders now offers design and installation services. Customers can use these services for projects that require professional expertise, such as kitchen and bathroom remodelling, or to get their air conditioners, ceiling fans and other products sold at Builders installed.
In terms of product innovation, Builders has extended its furniture range to include flatpack modular furniture. Builders Boksburg offers a comprehensive range of the latest trends in complete furniture solutions that will not only give customers quality and choice, but competitive pricing as well.
This new design promises a more versatile retail experience by offering shoppers a wide range of in-store services, eliminating shoppers’ need to trek between a slew of physical shops to make informed decisions about their DIY, home improvement and construction needs.
