Oct 14, 2024
Understanding SA’s Evolving Shoppers: A Call to Action for Brands and Retailers – Trade Intelligence
As shopper behaviours evolve, brands and retailers are working hard to catch up, using tools to connect with a new generation of increasingly demanding and informed shoppers. South African shoppers are not what they used to be. They’re tougher, savvier, and more in tune with what they are looking for. A combination of COVID and